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Do you pay close attention to the brand name items that you see in the store, on television or in magazine ads? Chances are you probably do not but if you were shown a company logo without the name you could readily identify it. Subliminal advertising is heavily at work at that moment. You see an ad and a naturally drawn to that particular product because your brain has associated it with something good. It is not just commercials either. Subliminals have been used for decades as training tools and ways to get the public or military to respond in a certain way. It goes much farther than the “Eat Popcorn” or “Drink Coke” ad that you have heard being placed in movies to entice people to the refreshment stand. This article will cover many of the ways subliminals have been used over the past few decades. Some myths will be confirmed and some will be busted.

How are subliminals used?

Subliminals are often thought to be found in recordings and in videos. The idea of the subliminal message in a recording, usually a song, was that the message was put into it and you could only hear it by playing the music backwards. There were many religious organizations in the 70’s and 80’s that believed satanic messages were embedded in the era’s heavy metal music. The idea that a subliminal message was implanted in a video or a movie came about because of a rumor that movie theaters were putting in messages to drink a particular soda or visit the refreshment counter for snacks. The rumors were false or at least that is what the movie industry claimed. But subliminal programming has also been used for great things. But subliminal usage is all around. There are people who can readily identify a product just from the advertising symbol. This is subliminal messaging at its best.

What instruments have been used for subliminals?

The most common instrument, or rather medium, used for subliminals has been through video or film. It is far easier to insert a brief flash of a message into a movie or commercial than it is to put it on a music track. The reason is because it is a visual identifier. The idea is to flash a certain message at periodic intervals quickly. The brain processes these flashes even though the viewer is unaware of what they have seen. There have been many cases where this was used in movies and television shows just make fun of the idea of subliminal advertising.

Have subliminals been used effectively in hard rock music?

Courtesy of James Vicary’s experiment many religious groups began to think that subliminals were used during backmasking of songs. Backmasking is a technique where a sound is recorded backwards into a song and the brain processes it even though the words sound like gibberish when listened to. Many religious organizations claimed that heavy metal or hard rock music bands were using this subliminal trick to influence kids to party and even worship the devil. However it has never been proven to be true. Most of the bands that were targets laughed it off or even used it to their advantage to sell more records. So perhaps it was effective but not in the way that the religious and moral leaders thought.

Can subliminal programming actually work in some instances?

Believe it or not but subliminals can actually work in some cases. The tachistoscope is often used in the military to train soldiers to recognize enemy targets. This started back in World War II. It can also be used to help people increase their reading speed and their sight. And there is evidence that in self-help tapes subliminal messages can be used to help influence a certain behavior. By listening to a track over and over while asleep the listener absorbs the content of the message and then is influenced in a certain way.

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