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A few years back the Internet looked very different. There was little in the way of dynamic content, except a bit of Flash aniamtion, that most people steered clear of due to the drain on bandwidth. Back then, quality of design was a side issue.

Back in the early days, web design was quite profitable for the few that mastered it, so many would be web designers appeared and very soon, it was easy to enter the business if you knew where to obtain web templates and how to carry out minor modifications. There was little in the way of quality control.

You’re looking for a web designer because you want a professional look for your business to increase customers - therefore you need to avoid those designers who are still learning their craft. You have to ensure your designer is able to deliver the key aspects that are essential - a useful, appealing website that loads quickly. Visitors are very fickly - if your website doesn’t tick all the right boxes, they’ll leave your site in a matter of nanoseconds and be off to one of your competitors.

The same with usability - if they find it difficult to find the things they are looking for, they will leave sooner than you think. Therefore, a professional web designer that understands your needs is essential. Remember too that cheapest is not always best.

There are certain things you should look for when searching for the perfect web designer for your business, and they are detailed  below:

Is your web designer open minded? Your designer should listen to your opinions and requirements - after all you know your business better than anyone. He should be able to combine what you know about your business and customers with what he knows about web design. See if he listens and and asks the right questions, rather than trying to impose a solution on you. The desired result is a fusion of ideas to produce a remarkable website, rather than a “cookie cutter” solution.

Good and quick - It doesn’t matter how long the deadline is, you always want to make sure progress is being made towards completion. Ask him to complete the work in stages - and specify how long each stage will take him. Review each stage as you go, to make sure he is completing everything as you want it.

Promoting Usability ? As mentioned before, you need a website that is useful, rather than glittery or flashy. You have to check if your web designer understands that need - if he can construct a useful website that still looks good.Finding the perfect web designer is a difficult task but should not be totally impossible, if you follow the above. Review his portfolio to see if his past works are usable and well designed, ask questions and you shouldn’t go too far wrong. If anything arises that makes you think he might not be suited to your business, then walk away and find another one.

Finding the perfect web designer is a difficult task but should not be totally impossible, if you follow the above. Review his portfolio to see if his past works are usable and well designed, ask questions and you shouldn’t go too far wrong. If anything arises that makes you feel uncomfortable, then walk away and find another one.