Business Books

While nearly all are just hoping for survival others still dare to ask the scary question; Can You REALLY Grow Your Business in This Economy?

The answer is YES, slowly maybe, but YES you can grow your business even in this horrible economy!

How?

By focusing all your efforts on the only three ways you can ever grow a business.

Most people and businesses over complicate marketing with talk of image, brand, feel, look, style, and culture. These are all important, relevant factors — if you are a multinational company — and all are of little importance if you are not! What is most significant is the simple fact that there are only three ways to grow your business.

1. Increase the number of clients, customers, players, members, guests. This is where most businesses focus their effort, although it’s very often the hardest of the 3 ways to increase income. Large expansion in the quantity of customers usually comes from a change in pricing or a change in marketing strategy.

PRICE – Dropping price to increase volume usually increases volume but very often not by the amount needed to increase profits. In fact usually the very opposite happens, profits shrink or disappear entirely!

MARKETING STRATEGY - When we changed one partner’s prime marketing media from print advertising to targeted direct mail, we were able to add over half a million dollars in income year one and over a million the second — with a small decrease in spending! Read a nice marketing book to learn more strategies and expand your knowledge!

In another case simply tripling a partner’s e-mail database has resulted in 52% increase in play this year!

With a new partner this year we just started an out bound telemarketing effort to re sell x- members that resulted in 56 sales and 60 trial memberships in just six weeks!

2. Increase the regular transaction value. How can you get customers to buy more of what you sell each time they call, visit, or click? If ten people stand at the counter to buy a green fee for , the 80/20 rule says that if all were offered the chance to buy six or seven green fees for, say, the price of five, two people would do it, increasing your transactional value by over 53%!

Uncomplicated, but the majority customers hardly ever receive the offer. While the customer is standing right in front of them, golf resorts sell 1 round instead of 5. Alarm companies don’t add a home security analysis to alarm install sales. Hotels sell that night’s stay in the summer without trying to sell a return stay in the fall, and so it goes. There’s no cost other than the few moments of time and some basic sales training to make the offer:

“Mr. and Mrs. Jones, have you ever had the pleasure of being up here in Vermont when the leaves are changing color? It is very breath taking. Our fall packages just came out this month but they sell out very fast. Would you like me to reserve yours while you are here today?”

We have increased one partner’s monthly revenue by over $100,000 a month this year by offer two HIGHER priced options! We increased sales for Florida Golf Home for another partner by over 25 percent this year!

3. Increase the frequency of repurchase (or the length of time they stay as a customer). How do you get more of your customers to buy more often to get more residual value out of each one of your business’s clients?

A) Train your current sales staff how to sell more effectively!

B) Contact the customer more often and in different ways

C) Use residual income models with auto billing

D) Add a loyalty component (not a discount!)

In numerous cases a simple change of marketing strategy, can turn a struggling business into an extremely profitable enterprise, even in this economy!

There are a thousand things you can do in the name of marketing. Focus on exploring these 3, in detail, 1st!

Just two weeks ago, Frank applied for a job as a bouncer at one of the local clubs. He had studied karate, gatka, judo, aikido, and ninjitsu for three years; he was a body builder; he took daily supplements, minerals, and vitamins; he was into healthy eating and health foods; and he seemed well suited for such a job. If truth be told, due to the fact that he was concerned about his health, he started drinking in moderation approximately four years ago and then totally quit drinking alcohol roughly six months ago.

When Frank received the word that he had been hand picked for the job, he was exceptionally delighted. Since this was an exclusive nightclub, nevertheless, he had to go through a two week training class.

Individuals At Nightspots Who Drink In an Irresponsible Manner and Alcohol Poisoning Symptoms and Signs

On the first day of class, the trainer started talking about drinkers who drink abusively and what the bouncers, barmaids, and bartenders should do when this state of affairs arises. When the instructor started discussing alcohol poisoning, Frank was happy to find out that all of the new workers were required to learn about alcohol poisoning and what they should do when they noticed a person who was showing evidence of alcohol poisoning symptoms or displaying the signs of alcohol poisoning.

More directly, all the new employees learned that vomiting and nausea were almost without exception the first signs of alcohol poisoning and that unconsciousness was almost certainly the most highly obvious alcohol poisoning sign or symptom. The teacher also made it a point to stress the fact that alcohol poisoning symptoms were signals from the body and from the brain that the individual has consumed more alcohol than his or her body can metabolize.

There were, nevertheless, numerous other signs and symptoms of alcohol poisoning that all the new bouncers, bartenders, and barmaids were taught to be conversant with. For example, the members in the class learned that people with alcohol poisoning are difficult to awaken, exhibit poor reflex responses, often have seizures, and they exhibit confusion.

What is more, the class members were made aware that many drinkers who have alcohol poisoning also exhibit little response from painful stimuli, for instance from pinching; slow, shallow or irregular breathing; slurred speech; and blue tinged or pale skin.

Not only this but, drinkers who experience alcohol poisoning normally display erratic behavior, exhibit an inability to make eye contact or sustain a conversation, usually feel very ill and exhibit excessive vomiting, and they often pass out.

An Instructor Spells Out Why Alcohol Poisoning is Not Inevitably Suffered Only by Alcohol Addicted Individuals

The lecturer then made it clear that an alcohol overdose is not always experienced only by alcoholics.

More explicitly, the teacher told the class members that most instances of alcohol poisoning were more likely than not experienced by alcohol abusers and that a unique kind of abusive drinking known as “binge drinking” was most likely the main precipitating factor in most cases of alcohol poisoning. The trainer then defined binge drinking as follows: drinking five or more alcoholic beverages at one sitting for males and consuming four or more alcoholic drinks at one sitting for females.

To explain the impact that binge drinking has on alcohol poisoning, the teacher told the class that an individual who gets drunk once or twice on an annual basis, is by definition engaging in alcohol abuse, is almost certainly not an alcohol dependent person, but is most likely engaging in binge drinking. As stated by the instructor, engaging in binge drinking even once, sadly, can result in alcohol poisoning that in some instances can be fatal.

The Teacher Clarifies Why Letting An Individual With an Alcohol Overdose Sleep is Not The Proper Course of Action

One of the class members raised her hand and asked the instructor if it is a good idea to let a drinker with alcohol poisoning “sleep it off.” The trainer affirmed that letting a drinker with alcohol poisoning go to sleep is exactly what should not be done because doing so places the individual at risk since he or she is no longer being observed. Furthermore, letting the person go to sleep when she or he experiences alcohol poisoning is a flawed response because the person may never awaken.

The teacher then told the class that the most fitting response for alcohol poisoning is the following: if it is suspected that a drinker has alcohol poisoning, call 911 and ask for emergency medical assistance, even if the drinker is underage. By pursuing this course of action, the person will get the prompt alcohol poisoning treatment he or she needs.

Summary

After learning about alcohol poisoning and especially about the signs and symptoms of alcohol poisoning, it may be pointed out, Frank felt that he had learned some critical information that might save an individual’s life in the future. Without a doubt, Frank learned that knowledge of the conventional alcohol poisoning signs and symptoms and knowing how to quickly and appropriately respond to such symptoms and signs (by immediately calling 911 and asking for emergency medical assistance) can help a person avoid a lethal case of alcohol poisoning.