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So who’s this Bill Britt guy, anyways?  And why should I care?

Bill Britt was a frustrated white collar City Manager in North Carolina before becoming an Amway Legend.  (This was more than 30 years ago).  Ever since being involved, Bill has had an uncanny knack for breaking records in the MLM profession.  More than 2 million distributors are involved in Amway today as the direct result of Bill Britt building a strong foundation in his business more than 30 years ago.

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One of the things that has grown faster than Bill’s business are income predictions concerning it.  I was involved actively as an Amway distributor from 2002-2005, and during this time I travelled to several major events where Bill was a keynote speaker.  I heard income speculations ranging from ridiculous to outrageous.  (The highest rumors were upwards of $300 million annually).  (As a special note - this is not an income claim, as I have no affiliation whatsoever with Amway - I’m just saying that no one really knows how much he makes - except that it is probably A LOT.)

The loyalty of Bill Britt’s Amway team is unsurpassed in the MLM profession.  I went to an event in 2005 called F.E.D. (Free Enterprise Day) where Bill was speaking.  The room applauded when he entered, and silenced while he spoke.  The reverence he had from his audience was on par with a Rock Star, or one of the ancient Egyptian Pharoahs - I’ve never seen anything like it.  I think he talked more about religion and politics than he did about Amway, which didn’t surprise me that much because I had been going to Amway events for 3 years - and they all do that.

Bill Britt built the foundation for his business in the late 1960’s and 1970’s through traditional Network Marketing tactics, including home meetings, hotel briefings, Saturday training events, and weekend Seminar excursions.

Bill Britt also runs one of the largest international personal development companies - Britt Worldwide, which distributes millions of audio cds monthly on a standing order program recommended for all Amway distributors.  It is estimated that more than 90% of Bill Britt’s income comes from CDs, books, and seminars, although there is no way to verify this claim other than pure conjecture.

Bill Britt’s preaching resonates with that of popular Christian churches - unlimited riches by following God’s laws, limited government interference in business, and placing the family above all else - he even occasionally manages to throw the Amway business in there.

In the last 15 years, the business building techniques that the Bill Britt organization has been using for 30 years have started to become antiquated, and as a result the growth of Amway suffered in the United States (Bill has somewhere between 30-50% of the entire Amway organization on his team).

I failed in Amway while working my behind off for more than 3 years from 2002 - 2005.  During that time I did more than 1000 presentations and nothing seemed to work for me the way it did 30 years ago.  Which if I was honest, it wasn’t working anymore that well for very many people at all.

As a result of this massive frustration, I eventually quit the Amway business in favor of a more streamlined business system that is more adapted to a 21st century marketplace - and the results have been nothing short of miraculous.  However, there are some important insights we can learn from Bill Britt.  The biggest insight however is this:

The financial possibility of a MLM organization that is built with a strong foundation is practically limitless.

In short - Bill Britt is nothing short of an icon in American business.  Think what you may of Amway - this man has done something quite remarkable and we can all learn a thing or two from his success.

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