Business Books

I recently stumbled across the book Cunningly Clever Marketing when searching for marketing books by Jay Conrad Levinson. Right on the front of Cunningly Clever Marketing’s home page there was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site.

Shipping

The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a very good start. Usually when I place an order for a book directly from its own website it is shipped via USPS and the book will come in mangled and destroyed because of the shipping.

Design

I immediately noticed the front cover. It is a marketing book with a large fox on the front cover. Clever marketing cover or stupid designer? I am going to go with clever marketing cover since the book is called Cunningly Clever Marketing.

The book is extremely heavy, all 416 pages of it. You could probably use this book as a bullet proof vest because of how thick and glossy the pages are within it. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith. Take that book out and smash through the window. You would be a millionaire if this book was worth its weight in gold!

All kidding aside, you can’t judge a book by its cover (or it’s weight) and I decided to sit down and open the book up and get reading.

Contents

You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood is a marketing genius and this book has become my marketing hand book. The book contains mountains of marketing information compiled into easy to read short chapters. Have a question about running a direct mail campaign to generate leads? Read Chapter 63 and become a direct mail master. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10 which is all about USPs.

Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From creating unique selling propositions to email marketing to building websites. This book as all the marketing information you need.

Final Opinion

Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said earlier in this review, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time

To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .