Business Books

I recently stumbled across the book Cunningly Clever Marketing when searching for marketing books by Jay Conrad Levinson. Right there on the home page Cunningly Clever Marketing’s website was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site, I later found out it was available on Amazon.

Shipping

The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book takes a long time to make it to my office and 50 percent of the time it is in bad condition.

Design

I immediately noticed the front cover. It is a book with a large fox in snow on the front of it. Clever marketing cover or stupid graphic designer? I’m going to go with clever marketing cover since the book is called Cunningly Clever Marketing.

At 416 pages of glossy paper, the book is incredibly heavy. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith. Take that heavy marketing book out and smash through the window. If this book was worth its weight in gold you would be definitely be a millionaire!

All kidding aside, you can’t judge a book by its cover (or its weight) and I decided to open the book up and get reading.

Contents

You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood takes marketing knowledge from yesterday and combines it with the new technology available today and then somehow makes it all make perfect sense. The book has massive amounts of marketing information compiled into easy to read chapters. Have a question about doing direct mail? Read Chapter 63 and become a direct mail master. Do you need to come up with a unique selling proposition (USP) for your new business? Read chapter 10.

Cunningly Clever Marketing kicks the standard for all marketing books up a notch. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From building websites to email marketing to unique selling propositions. This marketing book contains it all.

Final Opinion

Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said earlier in this review, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time

To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .