Business Book?
Vithur asked:
In a business book authored by a former star chief marketing officer of a renowned multinational and the founder of a successful political consultancy, the following customer segments were created: HO, SO, SOS and HAS. Name the book.
Arnulfo
In a business book authored by a former star chief marketing officer of a renowned multinational and the founder of a successful political consultancy, the following customer segments were created: HO, SO, SOS and HAS. Name the book.
Arnulfo
im not sure but google it and you will find it. its hard to find it on what your described it as i mean not a bad description but similarity.